SEO report of mmartinjewelry.com

M. Martin and Co. Jewelers in Chicago

www.mmartinjewelry.com/

Chicago Jewelers. Diamonds, engagement rings, fine jewelry. A complete diamond buying guide written by Steven R. Martin, Graduate Gemologist (GIA). Also ...

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.mmartinjewelry.com/

Character length : 23

Title
M. Martin and Co. Jewelers in Chicago
Description
Chicago Jewelers. Diamonds, engagement rings, fine jewelry. A complete diamond buying guide written by Steven R. Martin, Graduate Gemologist (GIA). Also the Ten Biggest Mistakes Consumers Make when Shopping for a Diamond.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: M. Martin and Co. Jewelers in Chicago
description: Chicago Jewelers. Diamonds, engagement rings, fine jewelry. A complete diamond buying guide written by Steven R. Martin, Graduate Gemologist (GIA). Also the Ten Biggest Mistakes Consumers Make when Shopping for a Diamond.
url: http://www.mmartinjewelry.com/
site_name: M. Martin and Company
image: http://www.mmartinjewelry.com/martinjewelers/boc-nomineenowriting-65_2.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://mmartinjewelry.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
M. Martin and Co. Jewelers in Chicago

Character length : 37

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
010000
Heading structure in the source code
  • <H2> Home
Word cloud
  • diamond18
  • diamonds14
  • jewelers11
  • chicago10
  • jewelry9
  • gia8
  • company7
  • rings7
  • engagement7
  • buying6
  • wedding5
  • bands5
  • laboratories4
  • certified4
  • new4
  • mistakes4
  • martin3
  • all3
  • cut3
  • internet3
  • fine3
  • most3
  • make3
  • guide3
  • row3
  • biggest3
  • platinum2
  • top2
  • ranked2
  • citysearch®2
  • chicago’s2
  • own2
  • anywhere2
  • only2
  • information2
  • store2
  • don’t2
  • better2
  • staff2
  • complete2
  • financing2
  • show2
  • stones2
  • extensive2
  • in-house2
  • round2
  • stores2
  • gemstones2
  • critique2
  • suite2
  • ten2
  • buyers2
  • center2
  • system2
  • grading2
  • mallers2
  • home2
  • wholesale2
  • showcase2
  • wabash2
Keyword matrix
wordtitledescriptionsheading
diamond
diamonds
jewelers
chicago
jewelry
gia
Two Word cloud
  • wedding bands4
  • engagement rings3
  • more about2
  • which laboratories2
  • certified diamonds2
  • jewelry showcase2
Three Word cloud
  • ten biggest mistakes2
  • gia certified diamonds2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 65 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.50
Flesch Reading Ease
61.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.70
Dale–Chall Readability
5.50
SMOG Index
10.80
Spache Readibility
5.00
Number of letters
3289
Number of words
688
Number of sentences
95
Average words per sentences
7
Number of syllables
1122
Syllables in words
1092
Average syllables in words
1.63
Number of words in first three syllables
167
Percentage of word / syllables
24.27
Words not in Dale-Chall easy-word list
226
Words not in Spache easy-word list
160

 Technologies

Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<big>1
<font>3
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<big>1
<font>3
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.51 seconds have passed until the page started to load.
Table layout
Error! Avoid using nested tables!
Number of HTTP resources
89
Number of source domains
16
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.mmartinjewelry.com/.. /jquery.js?ver=1.12.4
  • http://www.mmartinjewelry.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.mmartinjewelry.com/.. /ga-scroll-events.js?ver=2.5.1
  • http://www.mmartinjewelry.com/.. /public.js?ver=5.3.1
List of render blocking css files
  • http://www.mmartinjewelry.com/.. /styles.css?ver=5.0.3
  • http://fonts.googleapis.com/css?family=Roboto:500%7COpen+Sans:600%7C...
  • http://www.mmartinjewelry.com/.. /bootstrap.min.css
  • http://www.mmartinjewelry.com/.. /ss-gizmo.css
  • http://www.mmartinjewelry.com/.. /font-awesome.min.css
  • http://www.mmartinjewelry.com/wp-content/themes/dante/style.css
  • http://www.mmartinjewelry.com/.. /responsive.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.mmartinjewelry.com/wp-content/plugins/portfolio-slideshow-pro/js/portfolio-slideshow.js?ver=1.8.3
  • http://www.mmartinjewelry.com/wp-content/plugins/portfolio-slideshow-pro/js/jquery.cycle.all.min.js?ver=2.99
  • http://www.mmartinjewelry.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
1.20MB
Javascript minifying
You can save 14.6KB (21% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.mmartinjewelry.com/wp-content/themes/thesis_185/custom/layout.css
  • http://www.mmartinjewelry.com/wp-content/themes/thesis_185/custom/custom.css
  • http://www.mmartinjewelry.com/wp-content/plugins/portfolio-slideshow-pro/css/portfolio-slideshow.min.css?ver=1.8.3
  • http://www.mmartinjewelry.com/wp-content/plugins/portfolio-slideshow-pro/css/portfolio-slideshow-noscript.css?ver=1.8.3
File size of all css files combined
554.13KB
CSS minifying
You can save 5.8KB (11% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
95.55KB
Gzip compression
Error! By using Gzip you can save 200B (33% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
76
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.googletagmanager.com/gtag/js?id=AW-107241122915 minutes
https://www.googletagmanager.com/gtag/js?id=UA-106623086-115 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-PBPLKC515 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /399721837134872?v=2.8.30&r=stable20 minutes
https://connect.facebook.net/signals/plugins/identity.js?v=2.8.3020 minutes
http://maps.google.com/.. /js?key=AIzaSyACQ0zSql7ov9ITt5ui_qrH1ubFv...30 minutes
http://cdn.callrail.com/.. /swap.js60 minutes
https://www.googleadservices.com/pagead/conversion_async.js60 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
9.22MB
Image optimisation
You can save 5.8MB (65% compression) by optimising the images below:

 Links

We found a total of 15 different links.
Internal links: 13
External links: 2

External links:

Link text (anchor) Link strength
Return to the Mallers Jewelers Center
http://www.gia.edu

Internal links:

Link text (anchor) Link strength
M. Martin and Company
Home
More About Our Company
Ten Biggest Mistakes Diamond Buyers Make
Diamond Buying Guide
GIA Cut Grading System
Laboratory Critique
Jewelry Showcase
Contact Us
The Ten Biggest Mistakes Diamond Buyers Make
Diamond Buying Guide
GIA’s New Cut Grading System for Round Diamonds
Critique of the Laboratories

 Website security

IP
146.148.36.190
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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